In digital era of two-way-communication in Marketing, blogging has become crucial for SMEs and corporate companies for their public declarations and also for their interactions with their customers and on-line communities to create a positive profile in the public eye.
Creating a blog and updating with 5 blog posts a month is not we are talking about here. Making the company’s way out of the crowd with regular updates by producing relevant information to keep audience’s interest alive is a must.
Blogging can be named under social media channels such as Twitter, as micro-blogging or Facebook, but initially it has a wider scope in company websites, with also its necessity in Search Engine Optimisation (SEO). Content production with keyword optimisation is a very useful way of showing Search Engines all about your legitimacy, in terms of supplying valuable information for Search Engines, which they like the most.
That is why we have created this blog, and this is our very first post to tell you more about what we are looking to achieve with future posts: How to maximise your digital exposure in on-line market, by using multi channels, or we shall say “Integrated On-line Marketing”.